The Industrialization of Fiber-Based Packaging

April 30, 2026
A packed lecture hall at Pulp & Beyond, where Herwig Kirchberger spoke to an audience of industry professionals about sustainable packaging innovations

During the session “Packaging innovations leading the way for a sustainable future” at @Pulp & Beyond, @Herwig Kirchberger emphasized our firm conviction that fiber-based packaging is entering a crucial phase of industrialization. What matters now is large-scale implementation, supported by clear standards and collaboration across the value chain.

Key Takeaways

  • Fiber-based packaging is nearing industrial readiness for food preservation
  • Market acceptance depends on proven performance, clear KPIs, and scalable applications
  • Cost competitiveness, regulatory harmonization (PPWR, SUPD), and planning certainty are essential
  • Collaboration across the entire value chain paves the way for scaling

These developments demonstrate how #paperization is reshaping sustainable packaging strategies and evolving from pilot projects into a mass-market reality.

Herwig Kirchberger speaks into a microphone at the Pulp & Beyond Conference, illustrating his remarks on the industrialization of fiber-based packaging with hand gestures.